International SEO
Reach customers in every market you sell to, with the right language, domain structure and content for each country.
Contact meSelling in more than one country or language multiplies your opportunities, and your ways to get it wrong. Duplicate content across markets, missing or broken hreflang, the wrong domain structure or content merely translated word for word all quietly cap your growth abroad.
I help you expand internationally on solid foundations: the right domain architecture (ccTLDs, subdomains or subdirectories), correct hreflang and geotargeting, international keyword research that reflects how each market actually searches, and content that is localised, not just translated.
Being based in Barcelona, I work daily with companies selling across Europe and beyond, so I know that ranking in a new country is rarely about doing more, but about doing it right for that market. And as AI search and assistants like ChatGPT or Google's generated answers become the way people research across languages, a clean international setup is what lets your brand be found and recommended in every market you serve.
What's included
- International SEO strategy: which markets and languages to prioritise
- Domain and URL structure decision (ccTLD, subdomain or subdirectory)
- hreflang implementation and audit across every language and country version
- International keyword research based on local search behaviour
- Content localisation strategy (not literal translation)
- Geotargeting setup in Google Search Console and technical configuration
- Tracking of rankings, traffic and conversions by country
How we work
Market analysis
We define which countries and languages to target first, based on demand, competition and your business goals.
Structure & hreflang
I set the right domain architecture and implement clean hreflang so Google serves the correct version in each market.
Localised content
Keyword research and content adapted to how each market really searches, not a word-for-word translation.
Measure by market
Rankings, traffic and conversions tracked country by country, so you see where to double down.
Frequently asked questions
What is hreflang and why does it matter?
hreflang tags tell Google which language and country version of a page to show each user. Done right, they stop your markets competing with each other and prevent the wrong-language page from ranking. Done wrong, they're one of the most common causes of international SEO problems.
ccTLD, subdomain or subdirectory — which is best?
It depends on your resources and goals. Subdirectories (yoursite.com/fr/) are usually the most efficient for SEO and easiest to maintain; ccTLDs (yoursite.fr) send the strongest geo signal but split your authority. I recommend the structure that fits your business, not a one-size-fits-all rule.
Is translating my site enough to rank abroad?
No. A literal translation rarely matches how people actually search in another market, and it ignores local competitors and intent. Real international SEO localises keywords, content and even the offer for each market.
Can you do international SEO for a Barcelona-based business?
Yes, and it's a natural fit. Many companies here sell across Europe and worldwide. Being in Barcelona, I combine strong local SEO with the international setup you need to grow beyond Spain.
Do I need a separate site for each country?
Usually not. In most cases a single, well-structured site with the right subdirectories and hreflang serves multiple markets far more efficiently than separate sites, which fragment your authority and your workload.
What my clients say
Companies and professionals I've worked with on SEO and visibility.
“Their consultancy and guidance have been invaluable in helping us refine and optimise our SEO strategies.”
Maria Georgieva
Payhawk
“Within a relatively short time, we saw great improvements in website traffic and visibility.”
Angelina Sarycheva
Oxa Life
“They do what they claim. Refreshing to work with a team who actually gets stuff done!”
Enzo Belen
Master Ventures
“Thanks to their expertise, I've been able to be on the first page of Google.”
Ian Mulholland Dean
Spouse Visa Lawyers
“They are true professionals, and I would highly recommend them to anyone.”
Aneesh Medina
PAID Network
“We have worked with them since 2018, and will continue to do so for the future.”
Dave Vasoodaven
Gulbenkian Andonian
Ready to show up on Google and AI search?
Tell me about your project and I'll reply with an initial assessment, straight and with no obligation. The first consultation is free.