Ecommerce SEO
More qualified traffic and more sales from Google, without relying only on paid ads.
Contact meIn ecommerce, SEO is the channel with the best return over the long term: traffic you don't pay for on every click. But online stores have their own challenges, such as thousands of URLs, duplicate content, faceted navigation, pagination and product pages cannibalising categories.
I optimise your store where it actually matters: the architecture, the category pages (usually the biggest SEO sellers), the product pages and the technical SEO that scales. The goal is clear: lower your acquisition cost and grow organic sales month over month.
A well optimised store doesn't just rank better, it converts better too: a clear architecture and well crafted pages help Google and the customer alike. And with the rise of AI search and shopping assisted by models like Google or ChatGPT, having your catalogue well structured and with correct data is increasingly decisive for your products to appear recommended.
What's included
- Store architecture and category and subcategory strategy
- Category and product page optimisation
- Faceted navigation, pagination and parameter handling
- Duplicate content and cannibalisation resolution
- Product structured data (price, stock, reviews) for rich results
- Technical SEO at scale: crawling, indexing and performance
- Content and category strategy to capture informational demand
How we work
Store audit
I analyse architecture, indexing and performance to find what's holding your organic sales back.
Category plan
I structure categories and subcategories around how your customer searches and buys, not your internal catalogue.
Optimisation
I work category pages, product pages, structured data and the technical side so every important URL can rank.
Scale & measure
We systematise the process for new products and measure organic revenue, not just traffic.
Frequently asked questions
Which platforms do you work with?
Shopify, WooCommerce, PrestaShop, Magento and custom platforms. The principles of ecommerce SEO are the same; only each platform's technical details change.
Can SEO replace my paid campaigns?
It doesn't replace them, it complements them and reduces your dependence. Done well, SEO lowers your overall acquisition cost and gives you a traffic base that doesn't vanish when you pause spend.
When will I see results in sales?
Ecommerce SEO usually shows signals in 3 to 4 months and solid results in 6 to 12, depending on competition. It is an investment, not a one off cost: the return compounds.
What matters more, categories or products?
In most stores, category pages capture the most traffic and sales from SEO because they answer broader searches. Even so, a good strategy works both, each for its type of search.
How do you avoid duplicate content in a large store?
With a clear architecture, good control of faceted navigation and parameters, correct canonical tags and original product descriptions. It is one of the most common issues and one of the biggest brakes on online stores.
What my clients say
Companies and professionals I've worked with on SEO and visibility.
“Their consultancy and guidance have been invaluable in helping us refine and optimise our SEO strategies.”
Maria Georgieva
Payhawk
“Within a relatively short time, we saw great improvements in website traffic and visibility.”
Angelina Sarycheva
Oxa Life
“They do what they claim. Refreshing to work with a team who actually gets stuff done!”
Enzo Belen
Master Ventures
“Thanks to their expertise, I've been able to be on the first page of Google.”
Ian Mulholland Dean
Spouse Visa Lawyers
“They are true professionals, and I would highly recommend them to anyone.”
Aneesh Medina
PAID Network
“We have worked with them since 2018, and will continue to do so for the future.”
Dave Vasoodaven
Gulbenkian Andonian
Ready to show up on Google and AI search?
Tell me about your project and I'll reply with an initial assessment, straight and with no obligation. The first consultation is free.